Link It & Track It: DwarfURL Review

Saw this review of DwarfURL on one of my favorite sites, Mashable.  Very cool application that I can see myself using in multiple ways.  Its basically TinyURL with stats so you can see how effective your link is and its nice for your readers because, like TinyURL, it shortens those obnoxiously length URLs.  

While reading through the comments in reaction to Mashable's "TinyURL + Stats = DwarfURL" article, several readers shared other similar services, including ones that allow the ability to select the label of the URL after the back slash.  I love that!  Here is a quick compilation of the other services mentioned.  

Which do you use and why do you like it?

SnipURL

doiop

ZootIt

TraceURL

NutshellURL

Shrinkr