Saturday, April 5, 2008

Cupcake Controversy: Don't Believe the Hype about Georgetown Cupcake

After much discussion, debate, and dreaming of cupcakes, two colleagues and I decided to finally suck it up and wander over to the much-hyped Georgetown Cupcake, wait in the ridiculous line, just for a personal experience with the cupcakes to beat all cupcakes.  The cupcakes that make Magnolia hang its head in shame, the cupcakes that make Cakelove cringe, the cupcakes that will make my mom hang up her apron from cupcake-baking forever!  Man, I couldn't wait for these cupcakes.  And, then - the client called and I had to bail from my much-dreamed about trip to the soon-to-be world famous Georgetown Cupcake!  I was devastated.  But, all was not lost.  My favorite co-worker, Tracey (did you like the shout-out Trace?!?), brought back a dozen in the prettiest PINK box.  And then she offered me one - my choice!!!!  We ripped open the box and... there were the little tiniest mini-muffins I've ever seen.  Like the kind third-graders bring to school on their birthday to share with the class.  But, ok, so they were small, but I was sure, convinced, I believe these were going to be an eating ecstasy, so I carefully selected a red velvet cupcake with white cream cheese icing (I mean, really - how could you go wrong with that?) and took a giant bite!  I threw all caution to the wind and chomped down, without a thought of having red velvet cupcake all stuck up in my braces.  And, then - I was crestfallen.  A slightly dry mini-cupcake with unpleasantly tangy tart cream cheese icing is what I ended  up with, mushing it around in my mouth.  Trying to recover from my first bite, I shoved the rest of it in my mouth with one fell swoop.  That just confirmed that a nearly $3, over celebrated cupcake, is exactly that - a too expensive, not tasty enough, too much talked about piece of cake.  Well if nothing less, as a marketer myself, I respect how successful their Word-of-Mouth marketing efforts have been.  But that is it.  Skip the trip and head over to Baked & Wired on Thomas Jefferson St. (just three short blocks from Georgetown Cupcake) and try theirs.  I hear they are expensive, but well worth it!  Now that's what I am talking about!
For others' views on the cupcake controversy, check out:

1 comment:

  1. Tracey and I plan to go to Baked & Wired one afternoon this week and will be sure to pick one up for you so you can try them out!


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